The challenge

Gather Grills needed a high-quality video that would effectively showcase the Mini Gather Grill's unique features and versatility to potential backers on Kickstarter. The video had to capture the essence of the product—a grill, griddle, smoker, and fire pit in one—while also telling the story of Jed Strange's journey in creating it.

The challenge was to produce a compelling narrative and visually appealing content that would stand out in the competitive crowdfunding space.

Our approach

LeaderPass Studios collaborated closely with Jed Strange to create a video that captured both the innovative design and the story behind Gather Grills. We began by scripting a narrative that emphasized Jed’s inspiration and the product’s multi-functionality. The video shoot included outdoor scenes showcasing the Mini Gather Grill in action, highlighting its rotating grill table, folding shelves, and ease of use.

Our team ensured that every shot conveyed the quality and versatility of the product, from the grill's cooking capabilities to its transformation into a fire pit for post-meal relaxation. The final video combined these elements with dynamic editing and clear messaging to appeal to a wide audience of potential backers.

Our approach focused on creating a holistic experience that would not only engage the leadership team during the event but also leave a lasting impression. By leveraging the capabilities of LeaderPass Studios, we transformed a routine Zoom call into a sophisticated, high-energy event that reflected Booster’s commitment to excellence.

The result

The product video was instrumental in launching the Mini Gather Grill on Kickstarter, generating excitement and anticipation among potential supporters. The professional production quality and compelling narrative helped the campaign stand out, effectively communicating the product's value and unique features. As a result, the Mini Gather Grill garnered significant interest, positioning Gather Grills for a successful crowdfunding campaign.

The collaboration with LeaderPass Studios not only helped Gather Grills create a strong Kickstarter presence but also laid the groundwork for future marketing efforts. The video continues to serve as a key asset in showcasing the Mini Gather Grill’s innovation and versatility.